"Ponle Freno" is the greatest social action driven by Atresmedia. This year reachs 10 years, and it is still a campaign of awareness and information to the citizen. It was launched with the objective of involvement, in the long term, in initiatives and measures that contribute to improve and fight road accidents. Its sole purpose is to help save lives. That is why in 2013 it launched its final purpose: "2020 zero victims". There are several ways to transmit its message, as the races throughout Spain. This year, races will take place in six different cities: Malaga, Murcia, Pontevedra, Vitoria, Madrid and Las Palmas.